Field Sales Executive - #1706793

Liverpool - Field-based with HQ visits and offsite meetings.

Salary: £25,000 - £27,000 per annum plus additional performance-related bonus.

Benefits: Laptop, phone, group benefits (DIS, Pension, Health Shield Cash Back Plan), company van/car.

InStore works with retailers, suppliers, and publishers providing field-based merchandising & marketing, supply chain auditing, and compliance solutions.

This role involves driving new retail collection points by selling the Smiths News Recycle offer to independent retail businesses creating dry mixed recycling within specified geographical locations.

If you have experience in field sales and can demonstrate your abilities, you could be a potential candidate to join our field sales team on behalf of our parent company, Smiths News.

This role requires full territory management across a designated area, involving visiting retailers to sell this new service offer. You will be the key person communicating effectively and efficiently.

1. Drive the service offer to meet KPIs across various retailers, engaging business owners to complete sales.


2. Develop strong customer relationships within your sales territory and identify new opportunities.


3. Maintain an entrepreneurial approach.


4. Complete all relevant calls within the territory plan daily.


5. Develop a high-performing field mentality to deliver on all KPIs.


6. Use effective communication to share best practices, keep the Line Manager informed, and drive engagement with customers.


7. Escalate issues and find resolutions proactively.


8. Maintain expert knowledge of the service offer to aid successful selling.


9. Execute tasks to a high standard consistently.


10. Provide quality, concise feedback to the line manager to support client and retail growth strategies.


11. Complete administration tasks timely and to a high standard.


12. Understand the retail landscape for competitive advantage.


13. Understand how the Smiths News delivery network operates.

• Excellent communication and presentation skills.


• Previous experience in sales or retail, preferably within FMCG or consumer goods.


• Brand ambassador experience is a plus.


• Strong relationship-building skills and sales techniques experience.


• Experience in remote field activity and achieving sales targets and KPIs.


• Strong organizational and planning skills.


• Proven success in sales conversions through education.


• Good analytical skills.


• Ability to influence and implement change.


• Ability to document ideas and actions to improve performance.

Note: You must have the right to work in the UK to be considered.

• Energetic and enthusiastic about retail.


• Good people skills.


• Attention to detail.


• Understanding of retail and wholesale landscapes.


• Entrepreneurial spirit.


• Flexibility, reliability, and resilience.


• Strong relationship-building skills.


• Full and clean driving license.


• Able to multitask and meet deadlines.

Smiths News is the UK’s largest news wholesaler, serving 22,400 retailers daily from 33 distribution centers. We pride ourselves on service and efficiency, holding 55% market share, and leading in a fast-moving supply chain. Our teams go further, striving for excellence in all we do.

Instore is part of Smiths News Plc. We offer progression opportunities within Instore and the wider Smiths News group.