Senior CRM Marketing Executive FTC - #1713059

Salary: Competitive plus benefits

Working Pattern: Full Time

Contract Type: Permanent

About Matalan

From humble beginnings to disruptive innovations in the retail industry, find out about how Matalan is ever-evolving here.

We know as a team, we are stronger together – we champion equality for all and make lasting connections that go beyond work. We thrive off our inclusive culture, encouraging our colleagues to bring their true selves to work and contributing to collective creativity, open-mindedness and growth.

We want give every candidate the opportunity to perform at their best throughout the application and interview process and then ultimately in their role. If you require any adjustments during our recruitment process, please don’t hesitate to let us know.

In the event that a high volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.

About The Role

Working as part of a team of 8, as a Senior CRM Marketing Executive, you will manage the delivery of lifecycle, loyalty, retention and brand initiatives across email, app and direct mail. You will be at the heart of a team driving value at every stage of the customer lifecycle, increasing lifetime value and building meaningful relationships with the Matalan Brand. You will be a champion for our Matalan Me Loyalty programme ensuring member engagement across our communications. We are an omnichannel retailer, so a big part of your role is ensuring that the customer journey is seamless across digital and store touchpoints. It’s a busy and varied role providing opportunities for strategic thinking, creative execution and cross-functional working.

Key Responsibilities -

• Be responsible for strategic CRM channel management to drive customer behaviour, brand initiatives and commercial objectives.
• Arrange a programme of activity that delivers Matalan Me Rewards communications across multiple channels. Deliver designated CRM activities from concept to completion and ensure continued improvements to the programme.
• Manage the customer lifecycle journey across all touchpoints, including automated and triggered communications ensuring an effective journey flow.
• Design multi-channel initiatives, monitor reports and use data to drive different key actions for multiple different cohorts e.g. driving sign ups, reactivating lapsed customers, increasing average basket spend.
• Manage the execution and analysis of Matalan Me tests and promotions.
• Be responsible for the end-to-end delivery of direct mail campaigns, ensuring clear and effective planning, briefing, proofing, delivery & analysis to budget.
• Work with the Customer Data manager to ensure rewards communications are leveraging data, segmentation and personalisation
• Report on customer campaigns against targets, with clear recommendations for improvement including identifying additional data requirements.
• Work with internal stakeholders to enhance the online and in-store experience for Matalan Me Loyalty customers.
  
  

About You

• At least 3 years working on customer marketing campaigns in a CRM team.
• An exposure to digital comms testing, reporting and analysis. Able to interpret results and experienced in planning key measures for digital comms. The ability to interpret data to make recommendations
• Proven ability in presenting and creating a simple narrative around performance.
• An organised planner, able to set up processes and manage complex workflows in the team.
• A strong creative eye with ability to create effective messages and messaging hierarchy in digital comms.
• A champion of the customer with an ability to plan against different audience strategies.
• Skilled in relationship building with a positive approach to agile demands, able to galvanise and co-ordinate teams to deliver across BAU and new initiatives.
• Commercial awareness with an understanding of how CRM marketing channels deliver against the P&L.
• Experience with Salesforce Marketing Cloud is preferable but not mandatory.
  
  

Benefits

In addition to competitive salaries, we also offer the below core benefits:

• 20% staff discount, which increases with length of service
• Thrive Recognition Scheme
• Wellbeing support provided by the Retail Trust
• Life Assurance
• Retail Rewards platform offering discounts for other retailers
• Pension Scheme
• Access to a wide range of career development
• Additional benefits may apply depending on your role and area of the business