CRO Manager - #1795031

CRO ManagerAs Conversion Rate Optimisation Manager (CRO Manager), you'll play a key role in the Marketing team. As someone who knows how to engage incoming prospects and existing customers and uses performance data to design new solutions that drive conversion lift, you'll be a natural experimenter. This role is perfect for someone with strong performance marketing skills, a creative eye and a customer centric approach.

In this role you'll lead the discussions around the design, implementation & evaluation of activities that increase conversions of new and existing customers. You'll be focused on maximising the commercial returns for the business, by briefing internal resources such as UX/UI, Engineers/Devs, Digital Marketers, SEO and more. You’ll be:A creative with an eye for performance-led design (you get the difference between branding and conversion)Experienced designing for paid channels (Meta, TikTok, YouTube – the works)Obsessed with visuals that make an impact – bold type, juicy colours, great pacing, standout hooks

You’ll own:Owning specific KPIs within defined areas of influence in the conversion funnel. Working closely with other teams to ensure that the first purchase customer's experience is optimised for conversion performance. Leading the strategy and then the design, implementation and measurement of the brand’s acquisition conversion optimisation roadmap and activities.

Identifying and analysing conversion metrics & KPIs from high value and/or high volume sources and providing the conversion journeys that allow them to realise maximum contributions to business outcomes.Diving deep into conversion performance to generate recommendations and driving A/B & multivariate testing, new landing page builds, new conversion journeys, and unique digital engagement experiences. Aspiring to attain the highest level of optimisation agility and velocity possible whilst focusing on both marketing & commercial outcomes.Mastering how the brand communicates with prospects (targeting & personalisation) to deliver the best content, journeys, and experiences to increase conversions. Working closely and collaboratively with all members of the marketing team to stay abreast of all distribution efforts that drive awareness and generate traffic and collectively ensure the brand is meeting or exceeding new customers acquisition targets.

Following cohorts through first purchase, and into lifecycle monitoring customer behaviours and KPIs, providing recommendations to other marketing teams and business units to shape current and future marketing mix. Planning your activities thoroughly and forecasting how these efforts will impact business outcomes.Delivering executive-level reports that convey complex analytical findings in a concise manner. Documenting key learnings, big wins, and misses, in company wiki and jira spaces to grow the businesses intellectual property.

You’re Naturally Like This:Detail-obsessed and quality-driven.

Self-motivated and proactive: you take ownership. Able to balance creative flair with commercial impact. Collaborative, kind, and always open to feedback or iteration.

Focused on continuous improvement, always looking for ways to innovate and optimise processes. Approaches challenges with a creative problem-solving mindset and a positive, can-do attitude, always seeking innovative solutions and tackling obstacles with determination and resourcefulness. Core Competencies5+ years of digital marketing experience in a performance focussed role.

Successful track record of ideating, implementing and scaling CRO (Conversion Rate Optimisation) programs. Strong customer centric approach to optimisation, leveraging your added experience or understanding of UX, UI and digital design for conversion best practices. Experience with industry leading optimisation tools such as, or similar to: Optimizely, Google Optimize, Omniconvert, Unbounce etc.

Ability to manipulate performance data independently, interpret, then present that data in engaging and meaningful ways. Ability to manage and prioritise multiple projects simultaneously within a complex organisation. Core BehavioursPace: Know that speed is your greatest ally.

It builds momentum and is key for growth. Go fast. Communication: Know that team is your greatest asset.

Talk to them face to face, Don’t try to go alone. Trust: When you say you’ll do it, do it. When someone asks for help, you give it.

Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape. Challenge: Get comfortable with feeling uncomfortable.

We need you to go where you’re scared to. Learn: Drive a culture of experimentation and continuous improvement.360 Management: Manage up, down and across.

Regardless of title, everyone is a leader. So Lead.