Field Sales Executive - #2076400

Location: Northwest England (Liverpool, Warrington, Preston & surrounding areas)

Field-Based Role

Are you a driven, energetic sales professional with a passion for food and hospitality?

We’re working with a market-leading foodservice supplier that is entering an exciting growth phase. With a strong reputation for quality and customer service, the business is now investing in expanding its field sales team.

This is a rare opportunity to take ownership of a high-potential territory that has not been fully developed in recent years, offering significant scope to build and grow a profitable client base.

This is a field-based sales role combining new business development and account management responsibilities.

• Visit 4–6 customers per day across your territory
• Focus initially on 70% new business development
• Build long-term relationships and grow existing accounts
• Identify and maximise upselling opportunities
• Work towards becoming the primary supplier to your customers
• Manage quotations, pricing, and negotiations
• Deliver against sales and profit targets
• Collaborate with internal teams to provide innovative product solutions

You will be selling to a wide range of customers including restaurants, hotels, pubs, gastro pubs, and premium food venues, working directly with decision-makers such as head chefs, owners, managers, and buyers.

• Established region generating approximately £1.5 million turnover
• Responsibility for around 35 active accounts
• Opportunity to develop over 100 additional lower-spend accounts
• Significant untapped growth potential

• Dedicated internal sales support for order processing
• Structured 4–6 week onboarding programme
• Ongoing training, sales meetings, and development
• Autonomy to manage your own diary and territory strategy

Sales Experience:

• Previous sales experience is preferred
• Experience in field sales or managing a territory would be beneficial

Mindset:

• Self-motivated with a “business owner” mentality
• Commercially aware and target-driven
• Strong relationship-building skills with a consultative approach

Personality:

• Enthusiastic, positive, and resilient
• Confident, personable, and professional
• Competitive with a genuine desire to succeed

Reliability, honesty, and trustworthiness are essential.

• Basic salary of £38,000 – £40,000
• Uncapped commission (realistic £8,000+ in year one)
• Company car or Car allowance up to £400 per month plus fuel support card
• 21 days holiday plus bank holidays (increasing with service up to 5 years)
• Pension scheme
• Laptop, mobile phone, and expenses covered
• Additional incentives

• High-growth opportunity with strong earning potential
• Untapped territory offering significant upside
• Full autonomy to build and shape your region
• Strong internal support and established product range
• Opportunity to work within a dynamic and fast-paced industry

If you'd like, I can also tighten this into a punchier version for job boards or add a more sales-driven headline to increase applications.