Senior Performance Creative Strategist - #2091702

SENIOR PERFORMANCE CREATIVE STRATEGIST

• Salary up to £46,000 DOE
• Based at Liverpool
• Hybrid working – 3 days onsite
• Proven experience owning creative output from initial concept through to delivery and performance iteration
• Hands-on experience using AI-powered ad creative tools to produce, test and optimise paid media assets

A brand new opportunity to join a leading ecommerce agency as a Senior Performance Creative Strategist, taking ownership of creative strategy across a portfolio of paid media clients.

KEY DETAILS:

• Hands-on performance creative role across Meta and TikTok
• Hybrid working – 3 days onsite
• Opportunity to work with fast-growth ecommerce, retail and B2B clients
• Clear progression route towards a lead level position

ABOUT THE CLIENT:

We’re working with an established ecommerce agency that partners with ambitious brands across paid and owned channels.

Due to continued growth, they’re looking for a Senior Performance Creative Strategist to join their Performance Creative team. This is a brilliant opportunity for someone who understands paid social, creative testing, AI-assisted production and the commercial impact of strong performance creative.

THE BENEFITS:

• Work across exciting ecommerce, retail and B2B client accounts
• Genuine autonomy within a cross-functional client squad
• Clear progression opportunity into a future lead role
• Collaborative environment with support from a Lead Creative Strategist
• Exposure to the latest AI-powered creative production tools

THE SENIOR PERFORMANCE CREATIVE STRATEGIST ROLE:

As Senior Performance Creative Strategist, you’ll sit within a cross-functional client squad and own the creative strategy for a defined portfolio of paid media clients.

You’ll be working closely with Success Managers, channel specialists and the Lead Creative Strategist to develop, launch, analyse and iterate paid media creative at pace.

This is not a role where you’ll simply brief and review. You’ll be hands-on from concept through to live ad, using performance data, creative testing and AI-powered production tools to make quick, informed decisions.

You’ll be expected to think strategically, produce quickly, understand what stops the scroll and turn performance insight into clear next steps.

WHAT YOU WILL BE DOING:

• Owning the creative strategy for a defined portfolio of paid media clients
• Creating and iterating paid media creative across Meta and TikTok
• Developing ad concepts informed by brand guidelines, tone of voice, buyer personas and AI avatar direction
• Writing clear, actionable creative briefs for creators
• Launching, managing and optimising paid media campaigns
• Building testing frameworks across hypothesis, execution, analysis and iteration
• Reviewing on-platform and off-platform performance data to identify what is working and what needs to change
• Briefing AI-powered and human creators clearly and at volume
• Taking part in client workshops and creative sessions
• Reporting on creative performance in plain English with clear recommendations
• Working with the Lead Creative Strategist to improve creative processes across the team

SENIOR PERFORMANCE CREATIVE STRATEGIST ESSENTIAL SKILLS:

• Demonstrable experience in performance creative or paid social creative strategy
• Strong examples of paid media creative work and commercial results
• Proven experience producing paid media creative at volume across Meta and TikTok
• Solid understanding of paid social performance and creative testing
• Hands-on experience using AI-assisted production tools such as Creatify, Arcads, ElevenLabs, CapCut Pro or similar
• Confident working knowledge of Meta Ads Manager and TikTok Ads Manager
• Experience with campaign setup, optimisation and analysis
• Experience working with DTC ecommerce brands
• Ability to manage multiple client accounts at once
• Strong written communication and clear briefing skills

TO BE CONSIDERED

Please either apply through this advert or email me directly via [email protected].

For further information please call me on 01244 739 369 / 07719 051 883.

By applying for this role, you give express consent for us to process and submit, subject to required skills, your application to our client in conjunction with this vacancy only.

KEY SKILLS

Performance Creative, Paid Social, Creative Strategy, Meta Ads, TikTok Ads, Ecommerce, DTC, AI Creative Tools, Creatify, Arcads, ElevenLabs, CapCut Pro, Creative Testing, UGC, Paid Media, Campaign Optimisation, Creative Analytics