Paid Social Account Manager - #2168769

Location: Liverpool office / Hybrid

Company: Utilise

Salary: £32,000–£35,000 depending on experience, plus performance-based bonuses

Start date: ASAP

Role type: Full-time

About Utilise Social

We’re a performance, branding and growth marketing agency working with ambitious ecommerce and consumer brands. We help brands grow through paid media, creative, web, CRO and CRM, all under one roof. We’re not a traditional agency where media buyers work in isolation, make minor campaign adjustments and send clients a report at the end of the month. Our Paid Media Team works closely with creative, strategy, email and web to identify what is holding performance back and take action quickly. We work with growing brands across industries including fashion, supplements, wellness, food, events, technology and ecommerce. We care about strong results, but we also care about understanding why those results are happening and what we need to test next.

The Role

We’re looking for a Paid Social Account Manager who is comfortable managing campaign performance, developing creative strategy and communicating directly with clients.

You’ll take ownership of a portfolio of client accounts across Meta and TikTok, managing everything from campaign builds and daily optimisation to reporting, strategic planning and creative testing.

The role will involve:

• Meta advertising
• TikTok advertising
• Ecommerce and lead-generation campaigns
• Campaign strategy and account structure
• Budget management and optimisation
• Creative analysis and briefing
• Client communication and reporting
• Performance forecasting and planning
• Testing new audiences, offers, hooks and creative concepts

This is a great role for someone who enjoys solving performance problems, working closely with clients and turning data into clear actions.

You’ll work closely with our Creative Strategists, Designers, Video Editors, Google Team, Email Team and Web Team to develop and execute strategies that drive measurable growth.

What You’ll Be Doing

• Building, launching and optimising campaigns across Meta and TikTok Ads Manager
• Taking ownership of client performance and identifying what needs to happen next
• Managing campaign budgets effectively across different brands and objectives
• Monitoring metrics including ROAS, MER, CPA, CAC, CTR, CPM, CVR and AOV
• Analysing performance across campaigns, creative, audiences, products and landing pages
• Identifying patterns, opportunities and potential problems before they become major issues
• Acting as the main point of contact for your client accounts
• Leading regular client calls and presenting performance clearly and confidently
• Turning performance data into practical strategic recommendations
• Developing campaign concepts, offers, hooks, angles and testing plans
• Briefing Designers, Video Editors, Creators and UGC talent on new ad concepts
• Reviewing creative performance and explaining why certain ads are succeeding or failing
• Creating clear weekly and monthly reports without hiding behind dashboards
• Troubleshooting underperforming campaigns and implementing data-backed solutions
• Collaborating with other departments to improve landing pages, conversion rates, email performance and wider customer journeys
• Keeping accounts, reports, testing plans and client communication organised
• Staying up to date with platform changes without reacting to every new update or trend
• Using AI tools to improve analysis, research, briefing and workflow efficiency where useful

What We’re Looking For

• 2+ years of professional paid social experience
• Hands-on experience managing campaigns in Meta Ads Manager
• Experience managing TikTok campaigns or a strong understanding of the platform
• Experience managing and scaling meaningful advertising budgets
• A strong understanding of ecommerce and direct-response advertising
• Confidence analysing performance data and making decisions based on itA good understanding of
• creative strategy, hooks, offers, angles and testing
• The ability to communicate clearly with clients and lead calls confidently
• Experience using GA4, Looker Studio, Triple Whale or similar reporting platforms
• Strong attention to detailGood commercial judgement
• Strong time management and organisational skills
• The ability to manage several client accounts without becoming reactive or disorganised
• Someone who takes ownership rather than waiting to be told what to do
• Someone who can explain performance simply rather than hiding behind platform terminology
• A genuine interest in what makes a brand grow, not just what happens inside Ads Manager

Extra Points For

• Agency experience
• Ecommerce or DTC experience
• Experience working with fashion, wellness, supplements, food or consumer brands
• Proven experience managing budgets from £5,000 to £500,000+ per month
• Experience managing both acquisition and retargeting strategies
• Experience with creative testing frameworks
• Experience briefing UGC creators, Designers or Video Editors
• A strong understanding of Shopify and ecommerce analytics
• Experience with Klaviyo, Omnisend or customer retention strategy
• Google Ads experience
• Experience using Triple Whale, Northbeam or other attribution platforms
• An understanding of landing pages, CRO and conversion-rate optimisation
• Experience forecasting performance and planning budgets
• A good working knowledge of AI research, analysis and productivity tools

You’ll Probably Enjoy This Role If

• You like taking ownership of performance
• You enjoy finding the reasons behind changes in results
• You can move comfortably between data analysis and creative thinking
• You enjoy working directly with clients
• You can challenge a client professionally when their idea is unlikely to work
• You are naturally proactive and regularly bring new ideas to accountsYou like working across
• different brands, industries and business models
• You enjoy collaborating with creative, email and web teams
• You can prioritise what matters instead of becoming distracted by every metric
• You want to grow into a Senior Account Manager, Paid Social Lead or Head of Paid Social role

This Role Probably Isn’t for You If

• You mainly follow automated platform recommendations
• You wait for clients or managers to tell you what to test
• You focus only on ROAS without understanding the wider commercial picture
• You struggle to explain performance clearly to clients
• You avoid difficult conversations when results are below target
• You are uncomfortable being accountable for campaign performance
• You see creative strategy as someone else’s responsibility
• You struggle with deadlines or managing multiple accountsYou make major decisions based on one
• day of data
• You rely on reports without turning the information into clear actions
• You do not enjoy feedback or having your strategy challenged
• You are not open to using AI tools as part of your workflow

What You’ll Get

• £32,000–£35,000 salary depending on experience
• Performance-based bonus opportunities
• Hybrid working, with one day a week working from home
• 25 days holiday entitlement + Bank Holidays
• Birthday off
• Pension scheme
• Regular one-to-ones and performance reviews
• The chance to work across a wide range of ecommerce and growth brands
• Direct involvement in strategy, creative direction and wider business growth
• Access to creative, conversion and customer data beyond the advertising platforms
• A supportive, ambitious team without unnecessary corporate nonsense
• A clear route into Senior Account Manager, Paid Social Lead or Head of Paid Social positions
• Plenty of room to bring ideas, improve systems and help shape how we approach paid social
• Quarterly team social events

How to Apply

In your cover letter please provide:

• Examples of the types of accounts you have managed
• Details of the monthly budgets you have worked with
• A short explanation of your proudest paid social result
• What the starting position was, what you changed and what happened
• Your current location and availability
• The advertising, reporting and AI tools you use regularly

Please avoid simply telling us that you achieved a high ROAS. We want to understand the context, the decisions you made and the impact those decisions had on the wider business.

Shortlisted candidates may be asked to complete a short paid strategy task using an anonymised account scenario and performance data.