National Account Manager – Brand - #2185495

Have you grown FMCG brands by finding the right customers, listings and activation opportunities?

Can you combine a hunter’s mindset with disciplined account economics?

Would you like to help shape the next stage of growth for a varied food and snacking portfolio?

MacGregor Black is partnering with a food and snacking manufacturer on the appointment of a National Account Manager – Brand.

You will grow the business’s branded portfolio by developing existing customers and opening new routes to market. You will build a persuasive case for the brand, win listings and

distribution, and make sure activation drives real sales and profit rather than volume at any cost. You will work closely with brand, NPD and manufacturing teams to turn ideas into

profitable sales, and you will play a central part in growing the brand’s presence and reputation in the market.

Key Responsibilities:

• Build and deliver customer plans for the assigned branded portfolio, with clear objectives for distribution, sales, margin and share growth.
• Win new listings, extend distribution and secure additional space across existing and new customers, including grocery, convenience, wholesale and specialist channels where relevant.
• Develop existing accounts through joint business planning, range reviews and strong, long-term customer relationships.
• Use consumer, shopper, category and customer insight to build compelling pitches, category stories and range recommendations.
• Plan promotional and activation activity with a clear view of return on investment, incrementality and margin, and review performance after each promotion.
• Manage trade investment, pricing and customer terms within agreed budgets to protect brand equity and profitability.
• Coordinate launches with marketing, NPD, planning and operations, so that product, pack, point-of-sale and supply are ready on time.
• Translate customer commitments into accurate forecasts so that manufacturing can plan capacity and service can be protected.
• Track sales, distribution, rate of sale and promotional performance, and adapt plans quickly when results differ from expectations.
• Feed customer and market intelligence back to brand and NPD teams to shape future innovation and portfolio strategy.
• Build a pipeline of new customer and channel opportunities and move prospects from first conversation to listing.

What We’re Looking For:

• FMCG branded sales experience, with clear, measurable evidence of account growth, new listings or distribution gains.
• Experience within food or drink would be a strong advantage.
• Strong customer relationships and a natural drive to create new opportunities rather than simply manage existing ones.
• Confidence with data and commercial modelling, including promotional evaluation, trade investment and customer P&Ls.
• The ability to build and deliver persuasive, insight-led retailer presentations.
• A clear understanding of how brand plans translate into factory demand, forecasting and customer service.
• Experience working closely with marketing and brand teams to turn brand strategy into in-store execution.
• Energy, resilience and persistence, especially when opening doors with new customers.
• A willingness to challenge assumptions, internally and externally, using evidence rather than opinion.

Salary - £60k + benefits

For more information, please contact Alice Redmond.